Speaker · Franchise sales leader · AuthorFranchise leader · Speaker

More than 30 years in franchising. Every seat at the table.

Consultant, franchisor, franchisee, area developer, executive. Rob Lancit leads franchise development at Stratus Clean, Entrepreneur’s No. 1 Fastest-Growing Franchise four years running.Rob Lancit leads franchise development at Stratus Clean.

Book Rob to speak

His new book Have Rob on your podcast See his talks

Rob Lancit at a table with his coffee mug and a copy of his book beside him, shelves of the same book behind him (photo illustration)

Rob Lancit, arms crossed, standing against a dark tiled wall

Cover of Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made, by Rob Lancit

New book

Rob Lancit seated on a Franchise Assembly panel, microphone in hand, pointing toward the audience

Meet Rob in person

On stage, on panels, at the table.

Franchise Assembly panels, Entrepreneur Franchise 500 stages, IFA expo floors and the table discussions in between.

All events

The new book

Take My Advice, I’m Not Using It

My Life Lessons and the Mistakes I’ve Made

After three decades of advising people on some of the biggest decisions of their lives, Rob wrote down the stories behind his own. 144 pages of true stories about family, fatherhood, money, loss and regret, each ending with the lesson it cost.

It started as something he wrote for his kids. In his words, from the newsletter where he announced it: The details were mine, but the mistakes, regrets and lessons weren’t uniquely mine.

Buy the Book Read a Sample

Paperback $19.95 · eBook $9.99 Publisher list prices. BookBaby and Amazon.

See the Book Book Rob for a Book Talk

30+Years in franchisingConsultant, franchisor, franchisee, area developer and executive.
No. 1Stratus Clean: Entrepreneur’s Fastest-Growing Franchise, four years runningThe company, formerly Stratus Building Solutions, 2023 to 2026. Rob is its Vice President of Franchise Development.
21Published articles12 in Entrepreneur and 9 Forbes Business Council posts, all on franchising and leadership.

What Rob speaks about

Talks built on deals he actually closed.

Every talk comes from three decades of franchise decisions, his own and other people’s. No borrowed frameworks, no motivational filler.

Keynote

Your franchise will not run itself

What ownership actually asks of a person, and why the buyers who understand that early are the ones still smiling in year five. Drawn from his Entrepreneur piece of the same idea.

For franchisors

Chase fewer leads. Close better owners.

Lead quality over lead volume, the cost of a bad fit, and how a development team finds qualified buyers in secondary and tertiary markets.

For buyers

Validation, discovery days and the FDD

How to investigate a brand like an owner instead of a fan: what to ask current franchisees, what to read twice, and when to walk away.

Growth

The road to 100 master franchises

Building a master franchise program across North America: territory strategy, recruiting partners who build their own teams, and saying no to the wrong check.

Cross-border

Franchising across the Canada and U.S. line

Born in Montreal, 20 years in Vancouver, decades helping U.S. brands enter Canada and Canadian brands grow. What changes at the border and what does not.

The book

Take my advice. I’m not using it.

Fatherhood, regret, personal responsibility and the gap between knowing what to do and doing it. The talk behind his first book, with the humor intact.

Book Rob to Speak See the Speaker Page

In the rooms

One name on every badge.

Award stages, panels, expo floors and the dinners after. Franchising runs on relationships, and these are the rooms where Rob keeps showing up. Open any badge to see the whole picture.